More Money Online - An SEO Guide For Business Owners

What Is Search Engine Optimization (SEO)?

This means that only the websites that are in the first positions get found. Nobody goes to the 15th page. Those people click on the first results Google returns. Millions of people use Google every day to search for everything from "diabetes treatment" to "sporting goods store in Chicago".

Etc, "Italian restaurant in Seattle", an Italian restaurant in Seattle will really benefit from being #1 on Google for search terms like "Seattle Italian restaurant", for example. SEO is a collection of tactics that help a website rank in the first positions of Google for search terms that describe their business.

Does Your Business Really Need SEO?

You need to find out how many people are searching for what you sell, to figure out if your business needs SEO. Right, you should only do SEO if it makes you more money than it costs you? SEO is a marketing tactic.

You can use the Google Keyword Tool (adwords.google.com/select/KeywordToolExternal) to find this out.

000 searches per month, all the variations of "Italian restaurant in Seattle" combined have over 14, according to Google. Let's work with the example we mentioned before: the Italian restaurant in Seattle.

900 visitors a month, let's say you only get 3, so. I always like to assume that a company can get only half of these clicks, just to be on the safe side of the forecast. 800 clicks, which in this case is about 7, the website that is #1 on Google gets 56% of the clicks, according to the most recent data.

Then you should move ahead and do it, if this number is higher than what SEO costs you. 750 in profits every month, being at the top of Google can bring you $9. Let's say your average profit per reservation is $50. This would result in 195 reservations per month. Does 5% sound reasonable considering that these people were looking for an Italian restaurant in Seattle and they found yours? How many of these visitors will make a reservation at your restaurant, now?

Make your projections and find out if your business needs SEO or not. Different search volume and doing SEO for some keywords is very expensive, this is because different industries have different profit margins. In some industries SEO is extremely profitable and in others it isn't anymore. WARNING: It's crucial that you run these numbers for your own business.

How Does SEO Work?

SEO has five steps: Anyway, how does SEO work? Let's say you determined that SEO will really help your business.

You need to find the perfect keywords for your market. * Keyword Research.

You need to find out what areas of SEO you need to improve and in which ones you're doing just fine. * Competitive Analysis.

You need to make your website copy and tags keyword-rich. * On-Site Optimization.

You need to create a lot of SEO content for your site. * Content Creation.

You need to work on getting other websites to link to yours (links are seen by search engines as votes). * Link Building.

It's FREE and you can get it here: http://www.theoutsourcingcompany.com/search-engine-optimization.html (scroll down a little bit and look for the report box on the right side of the page). I wrote a short step-by-step report that teaches business owners to take their websites to the top of Google.